Five years into retirement, the little master is the third highest paid sports endorser. How did he script his return to relevance?
For Tendulkar, the biggest disappointment has been getting dropped from the Mumbai squad this season without being given a chance to prove his mettle.
Iconic Indian cricketer Sachin Tendulkar on Wednesday announced an association with Middlesex Cricket to launch Tendulkar Middlesex Global Academy (TMGA).
Not many in the world cricket can claim to pip the legendary Sachin Tendulkar, but Mahendra Singh Dhoni left the Little Master trailing behind by snapping up a whopping Rs 210 crore endorsement deal.
Frenchman Quartararo's victory was also the first for Petronas Yamaha as he finished ahead of Yamaha's Maverick Vinales in second, while Ducati's Andrea Dovizioso finished third.
Auto manufacturers are busy filling up their portfolio with cars catering to each and every possible segment
The luxury SUVs will compete against models of Mercedes-Benz, BMW, Audi, Volvo, Porsche and Land Rover
The 100MB app casts the cricketer in a digital avatar that can be used in a variety of ways. Celebrities, Urvi Malvania reports, are increasingly leveraging their fan following in the real world to build virtual empires.
Rediff.com takes a look at a few brilliant efforts which, unfortunately, were in a losing cause.
Featuring Virender Sehwag, Sachin Tendulkar, V V S Laxman, Mohammad Azharuddin, Sourav Ganguly, Vinod Kambli...
Prem Panicker, on the Rediff chat, delves on what went wrong for Team India and what to expect from Sunday's trans-Tasman World Cup final.